{"id":23651,"date":"2026-01-07T12:02:30","date_gmt":"2026-01-07T11:02:30","guid":{"rendered":"https:\/\/www.venicecitytours.it\/phygital-company\/"},"modified":"2026-01-07T14:14:02","modified_gmt":"2026-01-07T13:14:02","slug":"phygital-company","status":"publish","type":"page","link":"https:\/\/www.venicecitytours.it\/en\/phygital-company\/","title":{"rendered":"Phygital Company"},"content":{"rendered":"\t\t
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Digital Innovation driving Venetian Tourism<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Venice Tours positions itself as a pioneering digital and phygital company within the Venetian tourism landscape, redefining the way tourism is experienced and managed in one of the world\u2019s most iconic destinations. Through the integration of advanced technologies and specialized training programs, the company optimizes the customer experience and booking processes, adopting a truly unique phygital approach.<\/p>

API Connections and Dynamic Pricing: a new standard for Venice<\/span><\/h3>

Thanks to a strong partnership with Datagest, a leading software house in the sector, Venice Tours uses API connections with major Online Travel Agencies (OTAs). This technological infrastructure enables real-time verification of availability, conditions, and dynamic pricing for products in Venice, positioning the company as a cutting-edge digital player in the local tourism industry.<\/p>

Digital Customer Service and exclusive apps for exploring Venice<\/span><\/h3>

Venice Tours has developed intuitive mobile applications enriched with exclusive features, designed to deliver an immersive and personalized Venetian experience. Through digitalization, more than 200 points of interest across the city have been mapped, providing real-time information on monuments, walking itineraries, and partner activities, available in seven languages.<\/p>

Virtual reality and historical reconstruction<\/span><\/h3>

Innovation also extends to the field of virtual reality, allowing visitors to relive scenes from historic Venice, such as Piazza San Marco during the Byzantine era or the first wooden Rialto Bridge. These immersive experiences are accessible via dedicated apps or VR headsets provided directly by Venice Tours.<\/p>

Live multilingual tours enhanced by technology<\/span><\/h3>

Venice Tours introduces a new standard for live, multilingual guided tours. Thanks to advanced training in technological integration, guides can deliver live explanations in English, supported by synchronized audio content in French, German, and Spanish, ensuring an inclusive, high-quality experience.<\/p>

Digital check-in and automated processes<\/span><\/h3>

In line with the principles of digital transformation, Venice Tours has automated the check-in process, enabling immediate updates and digital validation of vouchers\u2014another step toward a seamless, efficient, and fully integrated experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Digital Innovation driving Venetian Tourism Venice Tours positions itself as a pioneering digital and phygital company within the Venetian tourism landscape, redefining the way tourism is experienced and managed in one of the world\u2019s most iconic destinations. 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